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TikTok is introducing a updated setting that permits them to cut down on the volume of AI-made videos appearing in their streams. This initiative comes as the service announced that it now features more than 1 billion content made with AI.

Testing and Rollout

The update is undergoing trials over the following weeks before a widespread release. This advancement comes amid a surge in content created by AI, spurred by new content generation software.

The Broader AI Trend

Recent reports that almost 10% of the fastest-growing content creators on a competing service exclusively feature content made by AI. A considerable share of this output is considered low-quality AI content, a label for poor-quality, mass-produced content that is frequently illogical or surreal.

Based on user feedback that a lot of users appreciate content created using AI tools, ranging from digital art to educational videos, and we aim to give people the power to adjust the amount of that, according to their own choices,” commented a spokesperson.

Volume and Proportions

The platform disclosed that there are currently 1.3 billion videos on its network identified as AI-generated. Overall, in excess of 100 m pieces of content are submitted to the platform daily, making AI content a minor portion of its total content library.

User Control Features

Users will be capable of reduce or increase the volume of AI content they view by using the “manage topic” option in the platform and selecting the AI content topic. Additional categories that are already be modified under the setting cover news, fashion, aesthetics, and choreography.

Platform Guidelines

Its policies oblige users to tag lifelike AI-made content, and it forbids malicious AI impersonations of well-known individuals or emergencies. Any authentic-looking AI-generated clip that is not labeled can be removed under its user guidelines.

Additionally, the app will henceforth apply an “AI-made” label to content made using its proprietary AI systems, or flagged by an industry-wide initiative for spotting content made by AI. This action is designed to help prevent users from seeking to bypass the labeling process.

Responsible AI Funding

TikTok is additionally establishing a $2m awareness program for professionals and organizations to produce educational content about responsible artificial intelligence. This project will support non-profit groups focused on training coding and technology.

Platform Protection

The video-sharing app has justified its moderation strategy, following discussion over intentions to cut jobs for hundreds of review team members in the United Kingdom. The company is set to eliminate 439 jobs in its user protection division in London, with labor groups and online safety experts expressing worry that humans are being replaced by machine-led review.

A senior executive explained that staff-based oversight would continue to be important, but artificial intelligence can protect employees by filtering out the most harmful content prior to it gets reviewed by staff. TikTok stated a notable drop in explicit and harmful content handled by content reviewers over the previous year due to intervention by its AI tools.

“We think that it’s essential to integrate people and machines to keep the platform safe,” she said. “We’ll have people as involved in the system, but we also think it’s highly necessary to limit contact with unsafe media as swiftly, which is where a significant AI assistance is proving valuable process content quickly.”